Rethinking marketing : developing a new understanding of markets / edited by Hakan Hakansson, Debbie Harrison, Alexandra Waluszewski

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Material type: Text

TextPublication details: Chichester : Wiley, c2004Description: 281 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5411 R473 (Browse shelf(Opens below))	Available	200505130024

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"This book is the result of the seminar that was held in May 2003 in Oslo."

Includes bibliographical references and index

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