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Global brand strategy : unlocking branding potential across countries, cultures & markets /

Van Gelder, Sicco 1964-

Global brand strategy : unlocking branding potential across countries, cultures & markets / Global brand strategy : unlocking branding potential across countries, cultures and markets Sicco Van Gelder - London : Kogan Page, 2005 - 260 p. : ill.

Includes bibliographical references and index

ISBN: 074944469X

Subjects--Topical Terms:
BRAND NAME PRODUCTS--PLANNING
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
EXPORT MARKETING

LC Class. No.: HD69 .B7 / V363G

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Global brand strategy : unlocking branding potential across countries, cultures & markets /

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