Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder

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Material type: Text

TextPublication details: London : Kogan Page, 2005Description: 260 p. : illISBN:

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Global brand strategy : unlocking branding potential across countries, cultures and markets

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 V363G (Browse shelf(Opens below))	Available	200603300034

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Includes bibliographical references and index

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