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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising /

Jaffe, Joseph

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe - Hoboken, N.J. : An Adweek Book, c2005 - 284 p. : ill.

Includes index

ISBN: 0471718378

Subjects--Topical Terms:
ADVERTISING--PSYCHOLOGICAL ASPECTS
CUSTOMER RELATIONS
TARGET MARKETING
ADVERTISING--TECHNOLOGICAL INNOVATIONS
INTERACTIVE MARKETING

LC Class. No.: HF5822 / J333L

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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising /

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