Life after the 30-second spot : (Record no. 219002)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01183nam0a22003010a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000141980 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302062748.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2005 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471718378 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2006002958 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5822 |
| Item number | J333L |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jaffe, Joseph |
| 9 (RLIN) | 112157 |
| 245 10 - TITLE STATEMENT | |
| Title | Life after the 30-second spot : |
| Remainder of title | energize your brand with a bold mix of alternatives to traditional advertising / |
| Statement of responsibility, etc. | Joseph Jaffe |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | An Adweek Book, |
| Date of publication, distribution, etc. | c2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 284 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | PSYCHOLOGICAL ASPECTS |
| 9 (RLIN) | 28274 |
| Topical term or geographic name entry element | CUSTOMER RELATIONS |
| 9 (RLIN) | 11640 |
| Topical term or geographic name entry element | TARGET MARKETING |
| 9 (RLIN) | 39509 |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | TECHNOLOGICAL INNOVATIONS |
| 9 (RLIN) | 112158 |
| Topical term or geographic name entry element | INTERACTIVE MARKETING |
| 9 (RLIN) | 76044 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200607270156 |
| p | 764.00 |
| n | BUR |
| r | SID02 RONO20060390 ORDNO9 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5822 |
| j | 0 |
| i | J333L |
| b | 200607270157 |
| p | 764.00 |
| n | BUR |
| r | SID02 RONO20060390 ORDNO9 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5822 |
| j | 0 |
| i | J333L |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A39016 |
| Link information for field corresponding to 9XX field | Aug 3 2006 4:09PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | HF5822 J333L | 200607270156 | 2019-05-30 | 2019-05-30 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | HF5822 J333L | 200607270157 | 2019-05-30 | 2019-05-30 | Books |
