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Normal view MARC view ISBD view

Services marketing in asia : a case book /

Wirtz, Jochen

Services marketing in asia : a case book / Jochen Wirtz, Christopher Lovelock - Singapore : Pearson/Prentice Hall, 2005 - 454 p. : ill., maps

Includes bibliographical references

ISBN: 9812449434

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING--CASE STUDIES--ASIA

LC Class. No.: HD9987 .A2 / W577S

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