BU Library and Learning Space

Services marketing in asia : (Record no. 220041)

MARC details
000 -LEADER
fixed length control field 01122nam0a22002530a04500
001 - CONTROL NUMBER
control field 000143130
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302063054.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2005 si fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812449434
035 ## - SYSTEM CONTROL NUMBER
System control number 2006004142
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9987 .A2
Item number W577S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
9 (RLIN) 91303
245 10 - TITLE STATEMENT
Title Services marketing in asia :
Remainder of title a case book /
Statement of responsibility, etc. Jochen Wirtz, Christopher Lovelock
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 454 p. :
Other physical details ill., maps
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SERVICE INDUSTRIES
Geographic subdivision ASIA
General subdivision MARKETING
-- CASE STUDIES
9 (RLIN) 113492
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
9 (RLIN) 55895
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 200610050059
p 978.00
n BUK
r SID02 RONO20060701 ORDNO24
t 10
c 10
l B
h HD9987 .A2
j 0
i W577S
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47060
Link information for field corresponding to 9XX field Oct 10 2006 8:59AM
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- 02
-- āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē - āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-05-30   HD9987 .A2 W577S 200610050059 2025-05-09 2019-05-30 Books

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