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Building brands & believers : how to connect with consumers using archetypes /

Wertime, Kent

Building brands & believers : how to connect with consumers using archetypes / Building brands and believers : how to connect with consumers using archetypes Kent Wertime - Singapore : Wiley, c2002 - 267 p. : ill.

Includes bibliographical refences and index

ISBN: 0470820675

Subjects--Topical Terms:
BRAND CHOICE
MARKETING--PSYCHOLOGICAL ASPECTS
CONSUMER BEHAVIOR
ARCHETYPE (PSYCHOLOGY)

LC Class. No.: HF5415.3 / W477B

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Building brands & believers : how to connect with consumers using archetypes /

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