Building brands & believers : (Record no. 223718)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01276nam0a22002890a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000147528 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302064241.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2002 si fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470820675 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2007003832 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.3 |
| Item number | W477B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wertime, Kent |
| 9 (RLIN) | 118620 |
| 245 10 - TITLE STATEMENT | |
| Title | Building brands & believers : |
| Remainder of title | how to connect with consumers using archetypes / |
| Statement of responsibility, etc. | Kent Wertime |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Building brands and believers : |
| Remainder of title | how to connect with consumers using archetypes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical refences and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND CHOICE |
| 9 (RLIN) | 33077 |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | PSYCHOLOGICAL ASPECTS |
| 9 (RLIN) | 43314 |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| 9 (RLIN) | 8257 |
| Topical term or geographic name entry element | ARCHETYPE (PSYCHOLOGY) |
| 9 (RLIN) | 114297 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200708280027 |
| p | 927.00 |
| n | BUR |
| r | SID02 RONO20070438 ORDNO11 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5415.3 |
| j | 0 |
| i | W477B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A40064 |
| Link information for field corresponding to 9XX field | Aug 31 2007 9:02AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē - āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | HF5415.3 W477B | 200708280027 | 2019-05-30 | 2019-05-30 | Books |
