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The new marketing paradigm : integrated marketing communications /

Schultz, Don E.

The new marketing paradigm : integrated marketing communications / Integrated marketing communications Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn - Lincolnwood, Ill. : NTC Business, c1994 - 218 p. : ill.

Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992 Includes index

ISBN: 0844234524

Subjects--Topical Terms:
COMMUNICATION IN MARKETING

LC Class. No.: HF5415.123 / S384N

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