The new marketing paradigm : integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn

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Material type: Text

TextPublication details: Lincolnwood, Ill. : NTC Business, c1994Description: 218 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.123 S384N (Browse shelf(Opens below))	Available	200802260027

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Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992

Includes index

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