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Sales promotion : how to create, implement & integrate campaigns that really work /

Mullin, Roddy

Sales promotion : how to create, implement & integrate campaigns that really work / Sales promotion : how to create, implement and integrate campaigns that really work Roddy Mullin and Julian Cummins - 4th ed. - London : Kogan Page, 2008 - 300 p. : ill.

Includes bibliographical references and index

ISBN: 9780749450212

Subjects--Topical Terms:
SALES PROMOTION
Marketing

LC Class. No.: HF5438.5 / M844S 2008

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Sales promotion : how to create, implement & integrate campaigns that really work /

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