Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin and Julian Cummins

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Material type: Text

TextPublication details: London : Kogan Page, 2008Edition: 4th edDescription: 300 p. : illISBN:

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Sales promotion : how to create, implement and integrate campaigns that really work

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5438.5 M844S 2008 (Browse shelf(Opens below))	Available	200808260002

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Includes bibliographical references and index

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