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The global brand : how to create and develop lasting brand value in the world market /

Hollis, Nigel

The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis - New York, N.Y. : Palgrave Macmillan, 2008 - 254 p. : ill.

Includes bibliographical references and index

ISBN: 9780230606227

Subjects--Topical Terms:
Brand name products
Branding (Marketing)

LC Class. No.: HD 69 .B7 / H644G

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The global brand : how to create and develop lasting brand value in the world market /

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