The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2008Description: 254 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 H644G (Browse shelf(Opens below))	Available	201006210007

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Includes bibliographical references and index

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