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Normal view MARC view ISBD view

The business of brands /

Miller, Jon 1971-

The business of brands / by Jon Miller & David Muir - Chichester : Wiley, 2005 - 270 p. : ill.

Includes bibliographical references and index

ISBN: 9780470862599

Subjects--Topical Terms:
Brand name products
Branding (Marketing)
Brand name products--Management
Value added

LC Class. No.: HD 69 .B7 / M544B

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