BU Library and Learning Space

The business of brands / (Record no. 234906)

MARC details
000 -LEADER
fixed length control field 01598nam0a22002890a04500
001 - CONTROL NUMBER
control field 000159447
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302072003.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2005 enk fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470862599
035 ## - SYSTEM CONTROL NUMBER
System control number 2011000360
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 69 .B7
Item number M544B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Miller, Jon
Dates associated with a name 1971-
9 (RLIN) 134390
245 14 - TITLE STATEMENT
Title The business of brands /
Statement of responsibility, etc. by Jon Miller & David Muir
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 270 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
9 (RLIN) 11817
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 12857
Topical term or geographic name entry element Brand name products
General subdivision Management
Topical term or geographic name entry element Value added
9 (RLIN) 39463
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Muir, David
Dates associated with a name 1971-
9 (RLIN) 134391
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 201102030027
p 2439.00
n BUR
r SID02 RONO20110012 ORDNO3
t 10
c 10
l B
h HD 69 .B7
j 0
i M544B
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A40064
Link information for field corresponding to 9XX field Sep 17 2012 10:40AM
991 00 - BU INFORMATION
BU Field of Study 0205 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļˆāļąāļ”āļāļēāļĢ āļœāļđāđ‰āļ™āļģ āļˆāļīāļ•āļ§āļīāļ—āļĒāļēāļ˜āļļāļĢāļāļīāļˆ āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļ­āļ‡āļ„āđŒāļāļēāļĢ āļāļēāļĢāļ§āļīāļˆāļąāļĒāļ˜āļļāļĢāļāļīāļˆ āļŦāļļāđ‰āļ™āļŠāđˆāļ§āļ™āļšāļĢāļīāļĐāļąāļ— āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļŠāļģāļ™āļąāļāļ‡āļēāļ™ āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāđ‚āļ„āļĢāļ‡āļāļēāļĢ āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāļ˜āļļāļĢāļāļīāļˆ āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆāļ‚āļ™āļēāļ”āļĒāđˆāļ­āļĄ āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢ
997 ## - BU TRANSFER
-- 05
-- āļāļēāļĢāļˆāļąāļ”āļāļēāļĢ āļœāļđāđ‰āļ™āļģ āļˆāļīāļ•āļ§āļīāļ—āļĒāļēāļ˜āļļāļĢāļāļīāļˆ āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļ­āļ‡āļ„āđŒāļāļēāļĢ āļāļēāļĢāļ§āļīāļˆāļąāļĒāļ˜āļļāļĢāļāļīāļˆ āļŦāļļāđ‰āļ™āļŠāđˆāļ§āļ™āļšāļĢāļīāļĐāļąāļ— āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļŠāļģāļ™āļąāļāļ‡āļēāļ™ āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļŠāļģāļ™āļąāļāļ‡āļēāļ™ āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāđ‚āļ„āļĢāļ‡āļāļēāļĢ āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāļ˜āļļāļĢāļāļīāļˆ āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆāļ‚āļ™āļēāļ”āļĒāđˆāļ­āļĄ āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāđ‚āļ„āļĢāļ‡āļāļēāļĢāļ‚āļ­āļ‡āļ­āļ‡āļ„āđŒāļāļēāļĢ āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđƒāļ™āļ˜āļļāļĢāļāļīāļˆ
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-05-30   HD 69 .B7 M544B 201102030027 2022-09-01 2019-05-30 Books

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