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Brand immortality : how brands can live long and prosper /

Pringle, Hamish

Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field. - London : Kogan Page, 2008. - 320 p. : ill.

Includes bibliographical references and index

ISBN: 9780749449285

Subjects--Topical Terms:
Brand name products
Branding (Marketing)

LC Class. No.: HD69.B7 / P746B

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