Brand immortality : (Record no. 236840)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00939nam0a22002650a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000291670 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302072359.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140521s2008 enka f 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749449285 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2011000361 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | P746B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pringle, Hamish |
| 9 (RLIN) | 27730 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand immortality : |
| Remainder of title | how brands can live long and prosper / |
| Statement of responsibility, etc. | Hamish Pringle, Peter Field. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 320 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 11817 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 12857 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Field, Peter |
| 9 (RLIN) | 136002 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201102030028 |
| p | 1512.00 |
| n | BUR |
| r | SID02 RONO20110012 ORDNO4 |
| g | PC |
| t | 10 |
| c | 190 |
| l | B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A54083 |
| Link information for field corresponding to 9XX field | 20141027 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0304 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āļ§āļēāļĢāļŠāļēāļĢāđāļĨāļ°āļŦāļāļąāļāļŠāļ·āļāļāļīāļĄāļāđ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢ |
| 997 ## - BU TRANSFER | |
| -- | 04 |
| -- | āļ§āļēāļĢāļŠāļēāļĢāđāļĨāļ°āļŦāļāļąāļāļŠāļ·āļāļāļīāļĄāļāđ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | 1 | HD69.B7 P746B | 201102030028 | 2025-05-13 | 2024-03-05 | 2019-08-26 | Books |
