Service innovation : how to go from customer needs to breakthrough services /
Bettencourt, Lance A.
Service innovation : how to go from customer needs to breakthrough services / Lance A. Bettencourt. - New York, N.Y. : McGraw Hill, c2010. - 255 p. : ill.
Includes bibliographical references and index
9780071713009
Customer Services
Customer services--Technological innovations
HF 5415.5 / B477S
Service innovation : how to go from customer needs to breakthrough services / Lance A. Bettencourt. - New York, N.Y. : McGraw Hill, c2010. - 255 p. : ill.
Includes bibliographical references and index
9780071713009
Customer Services
Customer services--Technological innovations
HF 5415.5 / B477S
