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Unleashing the power of PR : a contrarian's guide to marketing and communication /

Weiner, Mark, 1946-

Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner. - San Francisco, Calif. : Jossey-Bass, c2006. - 247 p. : ill. - The Jossey-Bass business & management series .

Includes index

ISBN: 9780787982799

Subjects--Topical Terms:
Public relations
Communication in marketing
Business communication

LC Class. No.: HD59 / W446U 2006

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Unleashing the power of PR : a contrarian's guide to marketing and communication /

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