Unleashing the power of PR : (Record no. 238722)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01216nam0a22003010a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000293644 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250307074002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140523s2006 th a f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780787982799 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2012000866 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | W446U 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weiner, Mark, |
| Dates associated with a name | 1946- |
| 9 (RLIN) | 138158 |
| 245 10 - TITLE STATEMENT | |
| Title | Unleashing the power of PR : |
| Remainder of title | a contrarian's guide to marketing and communication / |
| Statement of responsibility, etc. | Mark Weiner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco, Calif. : |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 247 p. : |
| Other physical details | ill. |
| 490 0# - SERIES STATEMENT | |
| Series statement | The Jossey-Bass business & management series |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 9 (RLIN) | 1116 |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 7458 |
| Topical term or geographic name entry element | Business communication |
| 9 (RLIN) | 166353 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201205120005 |
| p | 596.00 |
| n | BUR |
| r | SID02 RONO20110827 ORDNO8 |
| g | PC |
| t | 10 |
| c | 190 |
| l | B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A54083 |
| Link information for field corresponding to 9XX field | 20150615 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0305 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āļāļĢāļ°āļāļēāļŠāļąāļĄāļāļąāļāļāđ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļđāļāđāļ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļŠāļģāļāļąāļāļāļēāļ |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| -- | 05 |
| -- | āļāļĢāļ°āļāļēāļŠāļąāļĄāļāļąāļāļāđ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļđāļāđāļ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļŠāļģāļāļąāļāļāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HD59 W446U 2006 | 201205120005 | 2019-08-26 | 2019-08-26 | Books |
