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Brand management : research, theory and practice /

Heding, Tilde

Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - London : Routledge, 2009. - 267 p. : ill.

Includes bibliographical references and indexes

ISBN: 9780415443272

Subjects--Topical Terms:
Brand name products--Management
Branding (Marketing)
Marketing

LC Class. No.: HD 69 .B7 / H424B

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Brand management : research, theory and practice /

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