Brand management : (Record no. 239897)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01731nam0a22003010a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000294849 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302073232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140523s2009 enk fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415443272 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2012002080 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69 .B7 |
| Item number | H424B |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heding, Tilde |
| 9 (RLIN) | 139571 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand management : |
| Remainder of title | research, theory and practice / |
| Statement of responsibility, etc. | Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 12857 |
| Topical term or geographic name entry element | Marketing |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Knudtzen, Charlotte F. |
| 9 (RLIN) | 139572 |
| Personal name | Bjerre, Mogens |
| 9 (RLIN) | 139573 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201209120005 |
| p | 952.00 |
| n | BUR |
| r | SID02 RONO20120231 ORDNO1 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD 69 .B7 |
| j | 0 |
| i | H424B |
| b | 201209120006 |
| p | 952.00 |
| n | BUK |
| r | SID02 RONO20120231 ORDNO1 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD 69 .B7 |
| j | 0 |
| i | H424B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A39016 |
| Link information for field corresponding to 9XX field | 20120914 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0205 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļđāđāļāļģ āļāļīāļāļ§āļīāļāļĒāļēāļāļļāļĢāļāļīāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļāļāđāļāļēāļĢ āļāļēāļĢāļ§āļīāļāļąāļĒāļāļļāļĢāļāļīāļ āļŦāļļāđāļāļŠāđāļ§āļāļāļĢāļīāļĐāļąāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļāļļāļĢāļāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļāļāļāļēāļāļĒāđāļāļĄ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢ |
| 997 ## - BU TRANSFER | |
| -- | 05 |
| -- | āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļđāđāļāļģ āļāļīāļāļ§āļīāļāļĒāļēāļāļļāļĢāļāļīāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļāļāđāļāļēāļĢ āļāļēāļĢāļ§āļīāļāļąāļĒāļāļļāļĢāļāļīāļ āļŦāļļāđāļāļŠāđāļ§āļāļāļĢāļīāļĐāļąāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļāļļāļĢāļāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļāļāļāļēāļāļĒāđāļāļĄ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢāļāļāļāļāļāļāđāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļāļļāļĢāļāļīāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | 3 | 5 | HD 69 .B7 H424B | 201209120005 | 2025-05-13 | 2022-01-07 | 2019-08-26 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | 2 | 7 | HD 69 .B7 H424B | 201209120006 | 2025-05-13 | 2022-01-07 | 2019-08-26 | Books |
