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Strategic advertising management /

Percy, Larry

Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. - 4th ed. - Oxford : Oxford Univ. Press, 2012. - 389 p. : ill. (chiefly col.).

Includes bibliographical references and index

ISBN: 9780199605583

Subjects--Topical Terms:
Sales promotion
Advertising--Management
Strategic planning
Communication in marketing

LC Class. No.: HF 5438.5 / P472S 2012

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