Strategic advertising management / (Record no. 241306)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01883nam0a22003250a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000296387 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250517160239.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140523s2012 xxk fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199605583 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2013000600 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5438.5 |
| Item number | P472S 2012 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| 9 (RLIN) | 43481 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic advertising management / |
| Statement of responsibility, etc. | Larry Percy, Richard Rosenbaum-Elliott. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford Univ. Press, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 389 p. : |
| Other physical details | ill. (chiefly col.). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 9 (RLIN) | 1815 |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management |
| 9 (RLIN) | 19484 |
| Topical term or geographic name entry element | Strategic planning |
| 9 (RLIN) | 5803 |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 7458 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Richard H. |
| 9 (RLIN) | 141224 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201302270008 |
| p | 1715.00 |
| n | BUR |
| r | SID02 RONO20130031 ORDNO9 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF 5438.5 |
| j | 0 |
| i | P472S 2012 |
| b | 201302270009 |
| p | 1715.00 |
| n | BUR |
| r | SID02 RONO20130031 ORDNO9 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF 5438.5 |
| j | 0 |
| i | P472S 2012 |
| b | 201302270010 |
| p | 1715.00 |
| n | BUK |
| r | SID02 RONO20130031 ORDNO9 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF 5438.5 |
| j | 0 |
| i | P472S 2012 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20130228 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0205 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļđāđāļāļģ āļāļīāļāļ§āļīāļāļĒāļēāļāļļāļĢāļāļīāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļāļāđāļāļēāļĢ āļāļēāļĢāļ§āļīāļāļąāļĒāļāļļāļĢāļāļīāļ āļŦāļļāđāļāļŠāđāļ§āļāļāļĢāļīāļĐāļąāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļāļļāļĢāļāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļāļāļāļēāļāļĒāđāļāļĄ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢ |
| 997 ## - BU TRANSFER | |
| -- | 05 |
| -- | āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļđāđāļāļģ āļāļīāļāļ§āļīāļāļĒāļēāļāļļāļĢāļāļīāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļāļāđāļāļēāļĢ āļāļēāļĢāļ§āļīāļāļąāļĒāļāļļāļĢāļāļīāļ āļŦāļļāđāļāļŠāđāļ§āļāļāļĢāļīāļĐāļąāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļāļļāļĢāļāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļāļāļāļēāļāļĒāđāļāļĄ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢāļāļāļāļāļāļāđāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļāļļāļĢāļāļīāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF 5438.5 P472S 2012 | 201302270008 | 2025-05-13 | 2019-08-26 | Books | ||||||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF 5438.5 P472S 2012 | 201302270009 | 2019-08-26 | 2019-08-26 | Books | |||||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | 1 | HF 5438.5 P472S 2012 | 201302270010 | 2025-05-13 | 2019-08-26 | Books | 1 | 2019-10-30 |
