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Convergence marketing : combining brand and direct for unprecedented profits /

Rosen, Richard G.

Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen. - Hoboken, N.J. : Wiley, c2009. - 187 p. : ill.

Includes index

ISBN: 9780470164938

Subjects--Topical Terms:
Branding (Marketing)
Direct marketing
Marketing

LC Class. No.: HF 5415.1255 / R673C

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Convergence marketing : combining brand and direct for unprecedented profits /

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