Convergence marketing : (Record no. 241365)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01772nam0a22003010a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000296458 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302073637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140523s2009 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470164938 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2013000675 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | R673C |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosen, Richard G. |
| 9 (RLIN) | 141299 |
| 245 10 - TITLE STATEMENT | |
| Title | Convergence marketing : |
| Remainder of title | combining brand and direct for unprecedented profits / |
| Statement of responsibility, etc. | Richard G. Rosen ; with Jane Rosen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 12857 |
| Topical term or geographic name entry element | Direct marketing |
| 9 (RLIN) | 4378 |
| Topical term or geographic name entry element | Marketing |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosen, Jane |
| 9 (RLIN) | 141300 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201303070029 |
| p | 490.00 |
| n | BUR |
| r | SID02 RONO20130031 ORDNO11 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF 5415.1255 |
| j | 0 |
| i | R673C |
| b | 201303070031 |
| p | 490.00 |
| n | BUK |
| r | SID02 RONO20130031 ORDNO11 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF 5415.1255 |
| j | 0 |
| i | R673C |
| b | 201303070030 |
| p | 490.00 |
| n | BUR |
| r | SID02 RONO20130031 ORDNO11 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF 5415.1255 |
| j | 0 |
| i | R673C |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47077 |
| Link information for field corresponding to 9XX field | 20130325 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0205 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļđāđāļāļģ āļāļīāļāļ§āļīāļāļĒāļēāļāļļāļĢāļāļīāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļāļāđāļāļēāļĢ āļāļēāļĢāļ§āļīāļāļąāļĒāļāļļāļĢāļāļīāļ āļŦāļļāđāļāļŠāđāļ§āļāļāļĢāļīāļĐāļąāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļāļļāļĢāļāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļāļāļāļēāļāļĒāđāļāļĄ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢ |
| 997 ## - BU TRANSFER | |
| -- | 05 |
| -- | āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļđāđāļāļģ āļāļīāļāļ§āļīāļāļĒāļēāļāļļāļĢāļāļīāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļāļāđāļāļēāļĢ āļāļēāļĢāļ§āļīāļāļąāļĒāļāļļāļĢāļāļīāļ āļŦāļļāđāļāļŠāđāļ§āļāļāļĢāļīāļĐāļąāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļŠāļģāļāļąāļāļāļēāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļāļļāļĢāļāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļāļāļāļēāļāļĒāđāļāļĄ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢāļāļāļāļāļāļāđāļāļēāļĢ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļāļļāļĢāļāļīāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF 5415.1255 R673C | 201303070029 | 2019-08-26 | 2019-08-26 | Books | |||||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | 1 | HF 5415.1255 R673C | 201303070031 | 2022-08-22 | 2019-08-26 | Books | 2022-08-16 | ||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF 5415.1255 R673C | 201303070030 | 2019-08-26 | 2019-08-26 | Books |
