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Brandstorm : surviving and thriving in the new consumer-led marketplace /

Nickles, Elizabeth

Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles ; with Savita Iyer. - New York, N.Y. : Palgrave Macmillan, 2012. - 243 p.

Includes bibliographical references and index

ISBN: 9780230341685

Subjects--Topical Terms:
Branding (Marketing)
Product management

LC Class. No.: HF 5415.1255 / N524B

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Brandstorm : surviving and thriving in the new consumer-led marketplace /

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