Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles ; with Savita Iyer.

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2012.Description: 243 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 N524B (Browse shelf(Opens below))	Available	201311050016

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Includes bibliographical references and index

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