Defending your brand : how smart companies use defensive strategy to deal with competitive attacks /
Calkins, Tim
Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins. - New York, N.Y. : Palgrave Macmillan, 2012. - 294 p. : ill.
Includes bibliographical references and index
9780230340343
Product management
Strategic planning
HF 5415.15 / C344D
Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins. - New York, N.Y. : Palgrave Macmillan, 2012. - 294 p. : ill.
Includes bibliographical references and index
9780230340343
Product management
Strategic planning
HF 5415.15 / C344D
