Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins.

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2012.Description: 294 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.15 C344D (Browse shelf(Opens below))	Available	201310250017
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.15 C344D (Browse shelf(Opens below))	Available	201311050015

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Includes bibliographical references and index

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