Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works /
Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. - New York, New York : McGraw-Hill Education, c2015. - 244 pages : illustrations.
Includes bibliographical references and index
9780071840972
Marketing.
Strategic planning.
HF5415 / D526G 2015