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Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works /

Didner, Pam.

Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. - New York, New York : McGraw-Hill Education, c2015. - 244 pages : illustrations.

Includes bibliographical references and index

9780071840972


Marketing.
Strategic planning.

HF5415 / D526G 2015

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