Global content marketing : (Record no. 245724)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00875nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000302316 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302074924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140606s2015 nyua f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071840972 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | D526G 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Didner, Pam. |
| 9 (RLIN) | 146662 |
| 245 10 - TITLE STATEMENT | |
| Title | Global content marketing : |
| Remainder of title | how to create great content, reach more customers, and build a worldwide marketing strategy that works / |
| Statement of responsibility, etc. | Pam Didner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 244 pages : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Topical term or geographic name entry element | Strategic planning. |
| 9 (RLIN) | 5803 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20150525 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | 3 | 3 | HF5415 D526G 2015 | 2015000001935 | 2025-05-09 | 2024-10-05 | 2019-08-26 | Books |
