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Positioning the brand : an inside-out approach /

Riezebos, Rik

Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten. - London : Routledge, 2012. - xv, 191 p. : ill.

Includes bibliographical references and indexes

ISBN: 9780415665193

Subjects--Topical Terms:
Product management.
Brand name products.
Branding (Marketing)

LC Class. No.: HF5415.15 / R539P 2012

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Positioning the brand : an inside-out approach /

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