Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.

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Material type: Text

TextPublication details: London : Routledge, 2012.Description: xv, 191 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.15 R539P 2012 (Browse shelf(Opens below))	Available	2015000004112

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Includes bibliographical references and indexes

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