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Reframe the marketplace : the total market approach to reaching the new majority /

Bowman, Jeffrey L.,

Reframe the marketplace : the total market approach to reaching the new majority / Jeffrey L. Bowman with Jeremy Katz. - xii, 180 pages.

Includes bibliographical references and index

ISBN: 9781119100256

Subjects--Topical Terms:
Minority consumers
Marketing--Cross-cultural studies

LC Class. No.: HF5415.332.M56 / B685R 2015

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Reframe the marketplace : the total market approach to reaching the new majority /

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