BU Library and Learning Space

Reframe the marketplace : (Record no. 247534)

MARC details
000 -LEADER
fixed length control field 01097nam a2200313 i 4500
001 - CONTROL NUMBER
control field 000310563
003 - CONTROL NUMBER IDENTIFIER
control field Th-BaBU
040 ## - CATALOGING SOURCE
Original cataloging agency Th-BaBU
Transcribing agency Th-BaBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302075507.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150904s2015 nju ob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119100256
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.332.M56
Item number B685R 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bowman, Jeffrey L.,
Relator term author
9 (RLIN) 149089
245 10 - TITLE STATEMENT
Title Reframe the marketplace :
Remainder of title the total market approach to reaching the new majority /
Statement of responsibility, etc. Jeffrey L. Bowman with Jeremy Katz.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, N.J. :
Name of producer, publisher, distributor, manufacturer Wiley,
Date of production, publication, distribution, manufacture, or copyright notice ÂĐ2015
300 ## - PHYSICAL DESCRIPTION
Extent xii, 180 pages.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Minority consumers
9 (RLIN) 104289
Topical term or geographic name entry element Marketing
Form subdivision Cross-cultural studies
9 (RLIN) 149090
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Katz, Jeremy,
Relator term author
9 (RLIN) 149091
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A33069
Link information for field corresponding to 9XX field 20220921
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- mar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26 Purchase   HF5415.332 .M56 B685R 2015 2016000003837 2025-05-13 2019-08-26 Books

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