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Marketing channel strategy /

Palmatier, Robert W.,

Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis W. Stern, Northwestern University's Kellogg School of Management ; Adel I. El-Ansary, University of North Florida's Coggin College of Business - Eighth edition, Global edition - 496 pages : color illustrations.

This eighth edition has a new title, a new structure, several new chapters, and substantial revisions

Includes bibliographical references and indexes

ISBN: 9781292060460

Subjects--Topical Terms:
Marketing channels

LC Class. No.: HF5415.129 / P345M 2015

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