BU Library and Learning Space

Marketing channel strategy / (Record no. 247737)

MARC details
000 -LEADER
fixed length control field 01433nam a2200337 i 4500
001 - CONTROL NUMBER
control field 000310774
003 - CONTROL NUMBER IDENTIFIER
control field Th-BaBU
040 ## - CATALOGING SOURCE
Original cataloging agency Th-BaBU
Transcribing agency Th-BaBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302075551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160825s2015 maua f bi 0 1 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292060460
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.129
Item number P345M 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Palmatier, Robert W.,
Relator term author
9 (RLIN) 149394
245 10 - TITLE STATEMENT
Title Marketing channel strategy /
Statement of responsibility, etc. Robert Palmatier, University of Washington's Foster School of Business ; Louis W. Stern, Northwestern University's Kellogg School of Management ; Adel I. El-Ansary, University of North Florida's Coggin College of Business
250 ## - EDITION STATEMENT
Edition statement Eighth edition, Global edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 496 pages :
Other physical details color illustrations.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
500 ## - GENERAL NOTE
General note This eighth edition has a new title, a new structure, several new chapters, and substantial revisions
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels
9 (RLIN) 19038
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stern, Louis W.,
Relator term author
9 (RLIN) 19037
Personal name Ansary, Adel I.,
Relator term author
9 (RLIN) 149395
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A33069
Link information for field corresponding to 9XX field 20220824
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- mar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26   HF5415.129 P345M 2015 2016000003937 2025-05-09 2019-08-26 Books

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