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Services marketing : people, technology, strategy /

Wirtz, Jochen

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition - 783 pages : illustrations (chiefly colour).

Includes bibliographical references and indexes

ISBN: 9781944659011

Subjects--Topical Terms:
Marketing--Management
Professions--Marketing
Service industries--Marketing
Customer services--Marketing

LC Class. No.: HF5415.13 / W577S 2016

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