BU Library and Learning Space

Services marketing : (Record no. 247754)

MARC details
000 -LEADER
fixed length control field 01052nam a2200325 i 4500
001 - CONTROL NUMBER
control field 000310791
003 - CONTROL NUMBER IDENTIFIER
control field TH-BaBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302075553.0
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number W577S 2016
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160825s2016 nju f 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781944659011
040 ## - CATALOGING SOURCE
Transcribing agency TH-BaBU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
9 (RLIN) 91303
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title people, technology, strategy /
Statement of responsibility, etc. Jochen Wirtz, Christopher Lovelock.
250 ## - EDITION STATEMENT
Edition statement Eighth edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Jersey :
Name of producer, publisher, distributor, manufacturer World Scientific,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 783 pages :
Other physical details illustrations (chiefly colour).
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 4770
Topical term or geographic name entry element Professions
General subdivision Marketing
9 (RLIN) 26147
Topical term or geographic name entry element Service industries
General subdivision Marketing
9 (RLIN) 26148
Topical term or geographic name entry element Customer services
General subdivision Marketing
9 (RLIN) 54193
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
9 (RLIN) 55895
946 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 56-2
b New titles in January 2020
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A33069
Link information for field corresponding to 9XX field 20200121
Link information for 9XX fields A39038
Link information for field corresponding to 9XX field 20200127
991 00 - BU INFORMATION
BU Field of Study 0501 āļ„āļ“āļ°āļĄāļ™āļļāļĐāļĒāļĻāļēāļŠāļ•āļĢāđŒāđāļĨāļ°āļāļēāļĢāļˆāļąāļ”āļāļēāļĢāļāļēāļĢāļ—āđˆāļ­āļ‡āđ€āļ—āļĩāđˆāļĒāļ§. āļāļēāļĢāļ—āđˆāļ­āļ‡āđ€āļ—āļĩāđˆāļĒāļ§ āļāļēāļĢāđ‚āļĢāļ‡āđāļĢāļĄ āļāļēāļĢāļˆāļąāļ”āļāļēāļĢāļ āļąāļ•āļ•āļēāļ„āļēāļĢ āļāļēāļĢāļ›āļĢāļļāļ‡āļ­āļēāļŦāļēāļĢ āļ˜āļļāļĢāļāļīāļˆāļŠāļēāļĒāļāļēāļĢāļšāļīāļ™ āđ€āļĢāļ·āļ­āļŠāļģāļĢāļēāļ
997 ## - BU TRANSFER
-- thr
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26 Purchase   HF5415.13 W577S 2016 2016000003955 2025-05-09 2019-08-26 Books

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