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Strategic marketing management : planning, implementation and control /

Wilson, R. M. S.

Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan. - 3rd ed. - New Yorw : Routledge, 2013. - xii, 867 p. : ill.

Includes bibliographical references and index.

ISBN: 9780750659383

Subjects--Topical Terms:
Marketing--Management
Strategic planning

LC Class. No.: HF5415.13 / W447S 2013

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