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Brand admiration : building a business people love /

Park, Whan C.,

Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss. - vi, 288 pages : illustrations.

Includes bibliographical references and index.

ISBN: 9781119308065

Subjects--Topical Terms:
Branding (Marketing)
Strategic planning
Decision making

LC Class. No.: HF5415.1255 / P374B 2016

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Brand admiration : building a business people love /

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