BU Library and Learning Space

Brand admiration : (Record no. 248787)

MARC details
000 -LEADER
fixed length control field 01144nam a2200325 i 4500
001 - CONTROL NUMBER
control field 000312311
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302075950.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161227s2016 njua f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119308065
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number P374B 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Park, Whan C.,
Relator term author.
9 (RLIN) 151088
245 10 - TITLE STATEMENT
Title Brand admiration :
Remainder of title building a business people love /
Statement of responsibility, etc. C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, N.J. :
Name of producer, publisher, distributor, manufacturer Wiley
Date of production, publication, distribution, manufacture, or copyright notice ÂĐ2016
300 ## - PHYSICAL DESCRIPTION
Extent vi, 288 pages :
Other physical details illustrations.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 12857
Topical term or geographic name entry element Strategic planning
9 (RLIN) 5803
Topical term or geographic name entry element Decision making
9 (RLIN) 10183
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name MacInnis, Deborah J.,
Relator term author.
9 (RLIN) 96587
Personal name Eisingerich, A. B.
Fuller form of name (Andreas B.)
Relator term author.
9 (RLIN) 151089
Personal name Weiss, Allen,
Relator term foreword
9 (RLIN) 151090
946 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 82-2
b New titles in August 2017
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47060
Link information for field corresponding to 9XX field 20170824
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- mar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26   HF5415.1255 P374B 2016 2017000001111 2024-10-17 2019-08-26 Books

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