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The dark side of CRM : customers, relationships and management /

The dark side of CRM : customers, relationships and management / Dark side of customer relations management edited by Bang Nguyen, Lyndon Simkin and Ana Isabel Canhoto. - 303 pages : illustrations.

Includes bibliographical references and index

ISBN: 9781138803329

Subjects--Topical Terms:
Customer relations--Management

LC Class. No.: HF5415.5 / D374 2016

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The dark side of CRM : customers, relationships and management /

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