The dark side of CRM : customers, relationships and management / edited by Bang Nguyen, Lyndon Simkin and Ana Isabel Canhoto.

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Material type: Text

TextPublisher: London : Routledge, 2016Description: 303 pages : illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.5 D374 2016 (Browse shelf(Opens below))	Available	2017000001687

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Includes bibliographical references and index

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