Different brains different approaches : successful neuro advertising for male and female /
Different brains different approaches : successful neuro advertising for male and female / Huub van Osch. - 192 pages : colour illustrations.
Includes bibliographical references
9789063694357
Advertising--Research
Advertising--Psychological aspects
Brain--Popular works
Neurosciences--Popular works
Communication--Sex differences
HF5822 / V366D 2016