BU Library and Learning Space

Different brains different approaches : successful neuro advertising for male and female /

Van Osch, Huub

Different brains different approaches : successful neuro advertising for male and female / Huub van Osch. - 192 pages : colour illustrations.

Includes bibliographical references

9789063694357


Advertising--Research
Advertising--Psychological aspects
Brain--Popular works
Neurosciences--Popular works
Communication--Sex differences

HF5822 / V366D 2016

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