BU Library and Learning Space

Different brains different approaches : (Record no. 249245)

MARC details
000 -LEADER
fixed length control field 01064nam a2200313 i 4500
001 - CONTROL NUMBER
control field 000313260
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302080142.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160314s2016 ne a f b 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789063694357
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
Item number V366D 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Van Osch, Huub
9 (RLIN) 151891
245 10 - TITLE STATEMENT
Title Different brains different approaches :
Remainder of title successful neuro advertising for male and female /
Statement of responsibility, etc. Huub van Osch.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Amsterdam :
Name of producer, publisher, distributor, manufacturer Bis Publishers,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 192 pages :
Other physical details colour illustrations.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research
9 (RLIN) 21353
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects
9 (RLIN) 28274
Topical term or geographic name entry element Brain
Form subdivision Popular works
9 (RLIN) 151892
Topical term or geographic name entry element Neurosciences
Form subdivision Popular works
9 (RLIN) 151893
Topical term or geographic name entry element Communication
General subdivision Sex differences
9 (RLIN) 21341
946 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 85-2
b New titles in May 2017
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47060
Link information for field corresponding to 9XX field 20170529
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- adv
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
  Lost Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26 1 3 HF5822 V366D 2016 2017000001845 2021-12-15 2019-10-25 2019-08-26 Books

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