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Customer relationship management : concept, strategy, and tools /

Kumar, V., 1957-

Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz. - Second edition - xxxiii, 378 pages : illustrations. - Springer texts in business and economics .

Includes bibliograpical references and index

ISBN: 9783642201301

Subjects--Topical Terms:
Customer relations--Management
Customer relations--Data processing

LC Class. No.: HF5415.5 / K852C 2012

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Customer relationship management : concept, strategy, and tools /

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